NCS tasks PROs on digital communication, tackling misinformation


The Nigeria Customs Service (NCS) has charged its Public Relations Officers (PROs) to master digital communication and counter misinformation to strengthen public trust in the Service.

The Comptroller-General of Customs, Mr. Bashir Adewale Adeniyi, gave the charge on Monday at the opening of a four-day capacity building workshop for PROs at Bayero University, Kano.

Adeniyi, represented by the Acting Deputy Comptroller-General, Mr. Timi Bomodi, said a single message could go viral within minutes in today’s interconnected world, hence the need for PROs to communicate clearly, consistently and credibly.

He described the workshop as a strategic investment to equip officers with skills to navigate both traditional and digital media.

“The actions of the Service may speak, but it is the voice of public relations that interprets and gives meaning to these actions. Our PROs must master digital platforms, combat misinformation and promote transparency to sustain public confidence,” he said.

The Comptroller-General explained that PROs were also interpreters of policy, mediators during operational challenges and custodians of the Service’s corporate image.

Gov. Abba Kabir Yusuf of Kano State, represented by his spokesperson, Mr. Sunusi Bature Dawakin-Tofa, stressed the importance of effective communication in governance and service delivery.

He noted that spokespersons must continually retool themselves to build citizens’ confidence and ensure clear communication of government objectives.

The National PRO of Customs, Assistant Comptroller Abdullahi Aliyu Maiwada, said the workshop was designed to consolidate past gains while adopting a participatory approach through syndicate groups and interactive sessions.

He said the training would improve officers’ visibility, stakeholder engagement and public trust in the Service.

Reports reveal that the four-day programme will focus on technical knowledge, strategic thinking, media dynamics and effective communication to align with the Service’s broader reform goals.


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